Long-term growth of a customer base is dependent on giving your customers an experience that satisfies their requirements, is pleasant, and which ultimately exceeds their expectations. We define The Awesome Experience as the convergence of Need, Entertainment and The Unexpected. Achieving The Awesome Experience isn’t easy but pursuing it is certainly worthwhile. To do this consistently, companies must master three components.
- Establishing Compelling Messaging as taught in ROAR! is the first step to attracting, retaining and growing your customers. By mastering Empathy, Objectivity and Differentiation you will have the right message to communicate with any type buyer you encounter.
- Applying Intentional Marketing to a clearly defined sales process will allow you to scale that process for growth. It won’t happen by accident. You will need to apply Forethought, Efficiency and Integration to your marketing approach if you want to attract and close buyers effectively in a leveraged manner.
- Providing Memorable Delivery to your buyers so you stay top of mind is the third component necessary for long-term customer growth. Creating a positive, lasting impression in their mind requires Creativity, Intensity and Revelation that leaves them with an “Aha!” moment, thereby permanently engraining your experience into their life in such a positive way that they will desperately want to share it others.
While it’s true that The Awesome Experience is near impossible to achieve in every customer encounter, without addressing and mastering Compelling Messaging, Intentional Marketing and Memorable Delivery in your customer experience process it will almost never occur. The specific steps for Compelling Messaging taught in ROAR represent a good start.